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566 cafes in Guangzhou jointly with Baidu Mobile guard to promote Security WiFi

566 cafes in Guangzhou jointly with Baidu Mobile guard to promote Security WiFi

The recent hot weather in Yangcheng has made many citizens miserable, and cafes have become a good place to spend the summer. Imagine making an appointment with three or five friends, sipping coffee in a cafe, blowing air-conditioning, and surfing the free WiFi.

2014-06-09
Digitization of Starbucks

Digitization of Starbucks

In July, Howard Schultz, CEO of Starbucks, hosted Jack Dorsey, founder of Square, a mobile payment app from Silicon Valley, at Starbucks headquarters in Seattle. Jack Dorsey is also the co-founder of Twitter, whose products focus on the field of mobile payments, including card swipers, payment apps and mobile payment solutions.

2014-07-26
More than a thousand cafes in Shanghai connect to Baidu Mobile guard to create a secure Wi-Fi.

More than a thousand cafes in Shanghai connect to Baidu Mobile guard to create a secure Wi-Fi.

Hot summer, a quiet and elegant coffee shop, a cup of iced coffee, it is better to have a free high-speed Wi-Fi, this is the perfect afternoon.

2014-06-09
How Starbucks Coffee is transformed into a

How Starbucks Coffee is transformed into a "Technology Company"

June 30, 1999 was one of the most embarrassing times in his life for Howard Schultz, CEO and chairman of Starbucks. At that time, the founder excitedly announced to the outside world that the company that sells coffee drinks was becoming an Internet company that launched a portal, sold coffee and kitchen supplies online, and invested 20 million dollars in an online chat company.

2015-10-28
Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Mobile social marketing model is flexible, accurate and interactive, which makes the target of the audience more accurate and information transmission more accurate. The use of mobile terminal platform marketing has become an important means of enterprise marketing in the era of mobile Internet. But it's not IT brands like Google and Microsoft that do the best mobile social marketing, but Starbucks, which sells coffee. Top 100 Starbucks with the highest social media participation

2015-12-29
The coffee vending machine that became popular in Shanghai World Expo.

The coffee vending machine that became popular in Shanghai World Expo.

Wouldn't it be a bit "cool" if an automatic beverage machine doesn't need to put a coin or swipe a card, but just put the phone in the sensor area and swipe it, and a cup of fragrant coffee will be delivered automatically?

2014-06-09
New idea for Mobile payment: free Coffee?

New idea for Mobile payment: free Coffee?

Jonathan Stark uploads a screenshot of his Starbucks top-up card online, and anyone can download the picture to his mobile phone and scan the bar code on Starbucks to buy coffee.

2014-05-19
Starbucks is going to cooperate with Apple Pay to buy coffee by browsing mobile phone.

Starbucks is going to cooperate with Apple Pay to buy coffee by browsing mobile phone.

Jennifer Jennifer Bailey, Apple's vice president of Apple Pay, announced a series of partnerships Thursday at the Mobile Digital Conference in half Moon Bay, California. Starting next year, Starbucks consumers will be able to use the Apple Pay in iPhone and Apple Watch to pay for their coffee in more than 7500 stores in the United States. Consumers can use the A

2015-10-10
Starbucks'

Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Six major actions of Starbucks in 2014: push mobile order payment, car booking service, etc.

Six major actions of Starbucks in 2014: push mobile order payment, car booking service, etc.

In 2014, Starbucks (feature Reading) was not content to be just an affordable coffee chain brand, while maintaining a global expansion posture, it used mobile technology to connect more closely with customers, and self-revolutionized the establishment of a roasted coffee experience hall and launched the boutique coffee brand R. At the end of the year, Huanlizhi specially compiled the major reports about Starbucks in the past 12 months to see the largest in the world.

2014-12-30
Coffee products Creative Coffee Technology use watches to buy Coffee

Coffee products Creative Coffee Technology use watches to buy Coffee

From parking apps to paying upstarts, both products are looking for ways to make it easier for users to hand over banknotes in their pockets. PayPal, the predecessor of mobile payments, has taken it a step further by developing a new technology that can pay completely online through smartwatches. From parking apps to paying upstarts, both types of products are trying to make it easier for users to hand over the banknotes in their pockets

2015-09-17
Shenzhen can also exchange Starbucks coffee transportation and coffee by bus and subway.

Shenzhen can also exchange Starbucks coffee transportation and coffee by bus and subway.

Introduction: Shenzhen people can take the bus and subway by brushing the bracelet! This bracelet, called Xingli, can not only become a payment artifact for citizens to take the bus or subway, but also realize the real-name system of the bracelet bus card account, query and recharge the bracelet bus account through the mobile phone APP, breaking the embarrassment that the traffic card is anonymous and unable to report loss. Shenzhen Tong Company said on the 12th that

2016-01-16
Idea: buy coffee with a watch

Idea: buy coffee with a watch

From parking apps to paying upstarts, both products are looking for ways to make it easier for users to hand over banknotes in their pockets. PayPal, the predecessor of mobile payments, has taken it a step further by developing a new technology that can pay completely online through smartwatches. From parking apps to paying upstarts, both types of products are trying to make it easier for users to hand over the banknotes in their pockets

2015-08-20
The

The "heart machine" of Starbucks

Starbucks is no longer the only brand on the list of people choosing cafes for dates or business meetings. Now, selling coffee also takes more effort to hook up. How does the world's largest coffee chain retain unfaithful consumers? Starbucks' response is to add. Apart from selling coffee, Starbucks has spared no effort to explore all the services that can be connected to the scene of drinking coffee.

2016-05-30
Starbucks 3 poison moves to become the most successful and largest O2O organization

Starbucks 3 poison moves to become the most successful and largest O2O organization

When it comes to technology companies, the first brand everyone thinks of is definitely not Starbucks, because Starbucks is not the first retailer to sell products through the Internet and mobile apps, let alone prevent Starbucks from using technology to make consumers addicted. In the past, coffee was sold on caffeine. Now, if you want to sell coffee well, you have to capture consumers 'technology addiction. Starbucks has become

2015-11-11
How does Starbucks hook up with consumer coffee brands besides selling coffee?

How does Starbucks hook up with consumer coffee brands besides selling coffee?

Starbucks is no longer the only brand on the list of people choosing cafes for dates or business meetings. Now, selling coffee also takes more effort to hook up. How does the world's largest coffee chain retain unfaithful consumers? Starbucks' response is to add. Apart from selling coffee, Starbucks has spared no effort to explore all the services that can be connected to the scene of drinking coffee.

2016-07-23
Grande Plan of Starbucks: to sell coffee with App

Grande Plan of Starbucks: to sell coffee with App

When it comes to technology companies, you shouldn't be the first to think of Starbucks, which sells coffee. However, they may have the best mobile retail apps on the market. As Starbucks executives, they certainly consider their mobile apps to be "unique". Last week, Starbucks released another bullish earnings report, which showed that its share price was higher than in 2015.

2015-11-05
Creative: Buy coffee with a watch Pay completely online with a smart watch

Creative: Buy coffee with a watch Pay completely online with a smart watch

Both products, from parking apps to pay-uppers, are finding ways to make it easier for users to hand over the money in their pockets. Paypal, the mobile payment predecessor, has gone a step further by developing a new technology that enables payments to be made entirely online via a smartwatch. PayPal is already testing the technology in San Jose, partnering with Starbucks and Samsung. Now you can just

2015-11-13
Besides selling coffee, Starbucks is also a mobile Internet company.

Besides selling coffee, Starbucks is also a mobile Internet company.

App orders for Scandinavian twin-tailed mermaids are about to spread from South Korea to the stronghold of the United States. Starting on Wednesday, if you are in the northwestern city of Portland, you will be able to order coffee (order) through the Starbucks iOS client. After placing an order, you can go to the nearest Starbucks to pick up a scheduled latte or Frappuccino. And, Starbuck

2014-12-04
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